Automation: How artificial intelligence can help eliminate routine work processes from your business

Oct 9
3 min read

Is your business still doing manual tasks that could be done by a machine? Copying data from one table to another, creating reports, responding to customer inquiries – these seem like small tasks, but over the course of weeks and months, they take hours, even days.

Today, a company doesn't have to be a large corporation to benefit from automation. Thanks to artificial intelligence (AI) and automation tools, even small and medium-sized businesses can reduce routine and improve employee efficiency - without complex development.

👉 Automation is not about replacing people - it's about freeing up their time for more important work.

What is Business Process Automation (in simple language)

Automation means that software performs repetitive and rule-based tasks instead of a human. For example, if an employee fills out the same Excel spreadsheet every day, automation can take over that work - the system reads the data, fills in the fields, and saves the result automatically.

Adding AI to a workflow takes it to the next level. AI doesn’t just execute commands, it can analyze data, identify patterns, and decide how to complete a task. For example: AI reads a query from a customer’s email → identifies the subject → forwards the data to CRM → drafts a response.

📊 Result: fewer errors, faster response, and more time for strategic work.

How AI and automation work together

AI understands context – for example, it reads from the text what the customer's concern or desire is.
Automation performs an action – saves, sends, moves, or notifies.
Together, they form an intelligent workflow where the person remains the decision maker, not the executor.

Example: based on the customer's email, the subject "return" is automatically detected → the system opens the corresponding form, adds the data and informs the responsible employee.

Which processes make sense to automate?

Automation is not suitable for all processes. The best candidates are repetitive, time-consuming and linear tasks . Below are some practical areas:

Sales and customer relations

Automatic registration and sharing of new inquiries to the sales team
Follow-up reminders for customers who haven't responded
Automatic responses to customer inquiries

Marketing and content

Scheduling social media posts and collecting results
Automatic creation and translation of product descriptions
Consolidate campaign data into a single report

Administration and reporting

Storing and sorting invoices in the cloud
Automatic generation and emailing of regular reports
Automatic update of project tables

Personnel and internal communications

Automatic greetings and reminders for the team
Consolidation of vacation forms and checking for overlaps
In-house chatbot for quick answers to recurring questions

How to assess whether automation is worth it

The benefits of automation can be assessed with specific metrics.

Simple formula:

Time saved × employee hourly rate – tool cost = monthly benefit.

Evaluate the processes as follows:

How often is this done (daily/weekly)?
How long does it take on average?
Are there any errors or delays?
Would the result of automation be measurable (e.g. fewer errors, less time spent)?

For example, if an employee spends 3 hours a week on reporting and this work is automated, the company saves about 12 hours per month per person . If the average hourly wage is €15, the savings are already €180 per month or €2,160 per year – just from automating one small process.

The combination of artificial intelligence and automation has transformed the way businesses work. It is no longer a luxury, but a practical step towards efficiency and profitability.

Automation doesn’t mean losing jobs – it means losing routine . Every company can start small: one automated workflow at a time. When results are measurable, change spreads quickly throughout the organization.

Would you like to know which processes would make the most sense to automate in your company? Book a free consultation and together we will assess which workflows are the main time-consuming and how automation could increase the performance of your company.

Book a free consultation